For a number of years, I worked as a production artist for the Sivananda Ashram Yoga Retreat in the Bahamas, both on-site and off. One of my tasks as part of the Marketing Team was creating the posters for each new season. The posters needed to use specific templates and stay in line with the existing brand’s look and feel. This also meant I had to organize (and pretty much memorize) the organization’s EXTENSIVE image catalog so I could quickly access them and place them in the posters.
The images above represent a very small portion of the posters I created for the 2015 season. To give you an idea, each poster required three different versions: a letter-sized version for on-site promotion, an offsite letter version, and a tabloid size that was also used on the ashram’s information boards. I usually cranked out an entire season in about two weeks.
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